Hello, we are Brewster Hub
We use storytelling to create immersive and interactive experiences that bring science closer to people.
Professor Joseph Brewster is the brand icon of the Brewster Hub Association. The idea of setting up the Brewster Hub arose from our experience with interdisciplinary art-sci projects. The Association was established in 2014 with the idea of developing and utilizing the potential of its members, including public and private entities such as the university, cultural institutions, NGOs, freelance artists, and culture managers. Today, we use our expertise to design immersive and interactive experiences at the intersection of art and science. We employ new technologies to blend the physical and digital worlds, crafting unforgettable moments.
A note from the founder and curator:
In this age of advanced science & technology, one has to be aware that the science world is becoming increasingly isolated and inaccessible to ordinary people.
As the science community delves deeper and deeper into the bordered fields of our specializations, it becomes increasingly difficult to share the subject of our knowledge with anybody beyond a few colleagues. Among other reasons, this disengaged approach has resulted in society’s declining interest in science, which leads to scientific illiteracy and intellectual collapse in the long term.
This is why the world needs NEW SCIENCE COMMUNICATION MODELS.
What has always surprised me as a scientist was the common misconception regarding the “difficulty” of scientific concepts. People still retain the image of a scientist, detached from reality, for days on end, interested only in solving abstract problems, which are way beyond the comprehension or motivations of an ordinary person. But, the fundamental thousand-year-old truth is that science has always been practiced by the people, for the people.
When in 2009 we gathered an INTERDISCIPLINARY TEAM whose challenging task was to create a new language of science communication. I had an inkling, now a certainty, that even the most complex phenomena and complicated scientific ideas, such as black holes or the space-time continuum can be explained simply. This can be done by using that very proven and particular universal language, in many ways surprisingly so closely related to science - THE LANGUAGE OF ART. For the last few years we have been conducting intensive experimental research codenamed EGZO SCIENTIA, which has resulted in the formulation of over 100 multimedia models of scientific phenomena. Multiple sample groups made from 20,000 randomly selected volunteers have been involved in verifying the findings of our interdisciplinary team.
The results of the preliminary tests exceeded our wildest expectations. By applying multimodal metaphors, we managed to create universal, commonly accessible, and widely understandable models of scientific phenomena. To honor the extraordinary founder of the Institute, we named this method, THE JOSEPH BREWSTER METHOD.
Using common, accessible communication means such as music, theatre, performance, and visualization, we encourage the audience to interact and challenge their creative perception. The language of art helps people to quickly familiarise themselves with the world of mathematical formulas, recent concepts of medicine, and biology or to understand the ostensibly inaccessible world of modern physics or astronomy. Visual metaphors are an outstanding support in understanding the patterns governing the world of science. By applying innovative cognitive methods of description, we can initiate both purely logical as well as subconscious processes advancing in the direction of understanding THE ESSENCE OF THINGS.
We sincerely invite everybody, organized or disorganized parties, to enter the fascinating world of our work and actions. The following pages give only a slight taste of the intensity and dynamics we work with. For all of us, it will be yet another great achievement if we can involve you in the miraculous world of art & science.
Jan Świerkowski Artist, curator, and researcher Founder of the Brewster Hub